Christopher Littlefield: From embarrassed about his website to feeling proud of it for the first time in 15 years of speaking
Christopher Littlefield came to Raised Voices for a full speaker rebrand: new brand positioning, brand messaging, a fresh visual identity, web design, and web development.
The Challenge
Christopher came to Raised Voices with a problem most speakers know too well: he could connect with anyone from the stage, but his website wasn’t doing the same.
He’d been speaking for 15 years and built an entire body of work around employee appreciation, recognition, and conflict resolution. But the depth of his experience, the range of his expertise, all the things he’s done that make him different just weren’t translating online. Meeting professionals scanning his site for 30 seconds couldn’t see what they’d get when they booked him.
In fact, Christopher was so embarrassed about his website’s inability to capture what he delivers on stage that he’d even stopped sharing his website with anyone.
The Answer
Beginning with his brand positioning, Raised Voices CEO and Founder Nikki Groom worked with Christopher to understand which parts of his life and expertise mattered most to Chris, his ideal audience, and decision makers.
From there, they translated his energy, message, and presence into a fully aligned visual identity, powerful website copy, and a website that finally matched the caliber of his work.
One shift made a big difference: Christopher had never called himself a conflict resolution expert before. It was part of his background — including years of cross-border dialogue facilitation and work with the UN—but he’d left it out of his story.
