Scott Burrows: A career built on standing ovations deserved a brand that could stand up too
Scott Burrows engaged Raised Voices for a complete speaker brand overhaul to match the caliber of a career that had already taken him to the top of the industry.
The Challenge
Scott Burrows is a bestselling author and one of the most sought-after inspirational speakers for Fortune 500 companies in the world — booked by Chase, Boeing, Unilever, Coca-Cola, and dozens more. His message of Vision. Mindset. Grit. had been moving audiences to standing ovations for years.
His website told a different story. Dated and visually complex, it buried the proof points that should have been doing the most work.
Not only that, but the messaging wasn’t landing in the way Scott’s keynotes did. Meeting professionals couldn’t immediately see the relevance of his story to their specific audience or industry.
The Answer
Working closely with Scott, Raised Voices CEO Nikki Groom untangled the disconnect between what he delivered on stage and how his brand was representing him online.
She developed clear, direct positioning that spoke to the challenges Scott helps organizations solve — regardless of industry — and copy that made the relevance of his story impossible to miss.
The Raised Voices team then redesigned and rebuilt the site from the ground up: streamlined navigation, a powerful visual identity, and immersive elements that bring his message to life, with logos and testimonials featured prominently throughout.
