Amy Blankson engaged Raised Voices for a complete speaker brand overhaul to reflect the full weight of a career most speakers only dream of.
She needed a digital presence that could hold everything she’d built, without losing the warmth and joy that makes her work resonate.
The Challenge
Amy is the co-founder of the Digital Wellness Institute and the only person ever to receive a Point of Light Award from two U.S. Presidents.
Represented by the same speaker management company as Brené Brown, she moves in rarified company.
Her brand needed to reflect that while staying true to the happiness-centered message at the core of everything she does.
The Answer
Through the discovery process, Raised Voices CEO Nikki Groom identified what makes Amy singular: the rare combination of serious institutional credibility and a message that people feel.
From there, Nikki crafted succinct copy that captures Amy’s brand distinction immediately, without diluting the warmth.
The Raised Voices team then designed and built a fully custom website that earns attention on arrival — with immersive, joyful details woven throughout, including a happiness meter that climbs as you scroll and a cursor that grows every time it crosses the word “happy.”
