When Shola first came to Raised Voices, he knew he wanted something more, but he couldn’t quite put his finger on what that was.
He was already getting booked to speak, had written three bestselling books, and had even been invited to speak before Congress about bringing civility to Capitol Hill—yet something about his online presence still felt off.
Together, Shola and Raised Voices CEO and Founder Nikki Groom embarked on deep strategic brand positioning work to create a foundation that could hold the full weight of who he is and where he wanted to go.
Shola wanted a brand message that would work across generations and feel accessible to everyone.
Their work together was emotional, deep, and powerful. And by his second call with Raised Voices CEO and Founder Nikki Groom, that message had emerged: Strong Enough to Be Kind™. It came from Nikki seeing both the heart of who Shola is and the fire behind the man.
From there, Nikki developed messaging that spoke to exactly who he is. Then, the team brought it all to life through a phenomenal new website that finally did him justice.
We continue to support Shola today through website updates and graphic design, always pushing ourselves to make the work even stronger and ensure his brand continues to reflect the extraordinary person and speaker he is.
